Portfolio Details
Boost By:
Marqetric
Category:
Fashion Industry
Timeframe:
7 to 8 month
Growing Organic Traffic By 28% Through SEO Strategic
Client Overview:
The client had a content-driven website with valuable and informative content for the target audience. However, the website lacked proper SEO structure and authority despite having quality content. The website had poor technical optimization and an unstructured backlink profile, which made Google unable to identify the website as a high-level and trustworthy platform.
Client Goals:
The client aimed to increase organic traffic, improve website authority and trust, enhance speed and performance, and achieve long-term, sustainable SEO growth using safe white-hat practices.
Client Challenges:
The website was experiencing a number of challenges such as poor on-page SEO optimization, slow loading speed, outdated internal and external links, poor internal linking, a lack of high-authority backlinks, and the potential loss of authority due to low-quality links.
Our Strategy & Work Done
We also carried out a comprehensive end-to-end SEO approach that included technical SEO, on-page optimization, and off-page link building. The process started with a comprehensive technical SEO audit where we optimized website speed, resolved crawl errors, removed broken links, enhanced mobile usability, updated sitemap, and added structured data to enable Google to better understand the content.
In addition to technical SEO, we carried out comprehensive on-page optimization where we fine-tuned meta titles, descriptions, and headings to match search intent, reorganized content for better readability, optimized internal linking, images, and URLs, and removed old and unnecessary links while replacing them with high-quality and relevant links. This ensured that the website was actively maintained, authoritative, and comprehensively optimized based on Google’s E-E-A-T guidelines.
After completing the on-page optimization process, our team carried out a comprehensive off-page SEO strategy. We exclusively concentrated on building high-quality backlinks from niche-related and authoritative sites, excluding free, low-quality, and spam links. The whole process was conducted using 100% white-hat SEO techniques, ensuring that the website was completely protected from any penalties while enhancing trust and authority signals to Google.
Perfect Result:
As a result of our comprehensive SEO efforts, the website achieved a 28% increase in organic traffic, significantly improved keyword rankings, faster website performance, and enhanced user experience. Google recognized the site as a high-authority and trustworthy platform, and the project delivered long-term, sustainable, and measurable growth.
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