Our client is a thriving law firm that operates in one of the most competitive industries for search engines. When they decided to work with us, they had a relatively low-authority website, little organic traffic, and negligible keyword visibility in search engines.

The field is dominated by well-established firms, and powerful aggregators have created a challenging environment for organic growth.

Our Goal: Developing Authority Safely and Naturally while Driving Long-Term Sustainable Organic Growth and High-Quality Lead Generation.

💡 Strategy

SEO for law firms must be extremely precise. Aggressive or low-quality tactics will do more harm than good within such a tightly watched niche by Google.

In an effort to come up trumps, we now focused on quality instead of quantity and made sure every single step taken was in accordance with Google’s best practices.

🔗 Authority & Link Building Approach

• Developed a strong base of homepage and branded links with the help of HARO and Digital PR
• Secured placements on authoritative legal, business, and industry-specific publications with robust metrics
• Primarily building links on informational and blog content as opposed to service pages to ensure a natural and safe linking profile
• This practice distributed power throughout the site, effectively increasing the rankings of commercial and legal service-related keywords

📈 Results (8-Month Campaign)

SEO is a long-term investment, but when combined with strong content and a clean strategy, the results can be powerful.

• 🚀 790% increase in monthly organic traffic
• 📊 Keyword rankings grew from 28 to 946
• 🔗 191 high-quality backlinks built
• 📈 Domain Rating increased from 1.7 to 25
• 🔒 Strong improvement in overall site trust and authority